summer iris photo x bkt.
website content + SEO.
summer iris photo x bkt, photographed june 2025.
following the launch of summer iris photo in june 2025, founder amanda spencer reached out to me to give her new website a complete SEO overhaul. amanda & I had recently partnered up for behind-the-scenes content & photography services, which made encapsulating her brand via web content even easier.
over the course of 4 weeks, we improved her search engine performance, crafted new pages to target local markets, & expanded the editorial, candid vibes of her brand throughout her site.
the weekly play-by-play.
week 1: backend antics
first week on the job, we set up backend processes for future weeks to run smoothly, such as:
setting up SEO plugin + keyword tracking
drafting new location-based landing pages for Portland, OR + Vancouver, WA + indexing with Google Search Console
organizing new media files for easy access
testing relevant keywords on existing pages
results: 14% increase in site’s SEO score
week 2: tinkering
second week in & we’re on a roll, going through each page and:
optimizing cornerstone pages such as Home + About
launching brand new FAQ page for improved rankings
content formatting, image compressing, alt text
running weekly site audit to gauge performance
results: 7% increase to site score, 15%-25% increase to individual pages, site impressions up by 62% compared to week 1
week 3: revamping
we caught our groove in the third week, getting into:
continued page optimization for all navigation pages
reworking existing ranked pages for better SEO scores
formatting all pages for mobile
reindexing pages with new URLs on Google
results: 11% increase in site score + 7%-34% increase in page scores
week 4: wrapping up
the final week, the grand finale!
wrapping up page optimization for all live site pages
updating broken links, adding word count & alt text for images
running one last site audit to review analytics over 28 days
results: 12% increase in site score, at least 25% increase for every page + improved presence in local search results
“Working with Kayla was one of the best decisions I made for my website. When we started, my Squarespace site had no SEO setup, and now I’m seeing consistent growth and traffic of people that are actually finding me through Google. She’s professional, easy to communicate with (hello weekly site updates!), and truly knows her stuff. It's time to update your website, and Kayla’s your girl. 10/10!!!”
amanda spencer, summer iris photo
interested in a website refresh?
let’s chat & learn more about the goals you have for your digital footprint. from SEO to monthly content updates, together we’ll make your site a cohesive, visual story of your brand.
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.com by BKT is for website content-related work, from search engine optimization (SEO) to regular site updates & blogging. it is my homage to my marketing agency days as profesh storytelling done via laptop.
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content packages are customized based on client need & an initial complimentary site audit, starting at $600/month.
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primary platforms include Squarespace, Wix, WordPress, & Elementor for WP. however, as long as login credentials are provided, my services can be combined with any platform.
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search engine optimization (SEO) is simply leveraging the organic content & appearance of your site to perform better on search engines, primarily Google. SEO work typically includes adding relevant target keywords, new pages, word count, image alt text, descriptions & fixing internal/external links… just getting real hands on in a site’s backend. any site, new or dated, is a candidate for SEO.
think of Google as the teacher calling out names for roll call, and SEO as the hand you raise to signal your site as present.